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commercemates
  • Notes
    • Human Resource Management
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      • Macro Economics
      • Micro Economics
      • Managerial Economics
  • Courses
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Principles of Marketing

Characteristics of Marketing Management

What is Marketing Management? Marketing management is a process of managing the marketing process of company products. Every company has …

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Nature and Scope of Consumer Behaviour

What is Consumer Behaviour? Consumer behaviour is a process of understanding the behaviour of consumers, and selling the products and …

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Characteristics of Marketing Planning

What is Marketing Planning? Marketing plan is an operational document that describes an promotion strategy for an organization will direct to …

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Meaning and Features of Global Enterprises

What is Global Enterprises? Global enterprises means business which is conducting between two or more country. global enterprises extend their industrial and …

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Characteristics of Market Segmentation

What is Market Segmentation? Segmentation means to divide the market place into parts or segments which are definable, actionable and …

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Role and Importance of Transportation in Business

What is Transportation System? Transport is simply the means or the mode through which the people or goods move from …

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9 Functions of Marketing Department in an Organisation

What is Marketing Department The marketing department is part of the organization. which helps to promote the product and increase …

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Importance of Public Finance in Developing Countries

What is Public Finance? The study of how the government raises its income through different activities and how the government …

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Importance of Business to Business Marketing

What is Business to Business Marketing? The organization is basically termed as the mechanism through which the large number of …

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6 Marketing Research Process Steps

Marketing Research Marketing research is the mechanism. That helps in linking the customers. Producers and several other end users. To …

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