Nature and Scope of Consumer Behaviour
What is Consumer Behaviour? Consumer behaviour is a process of understanding the behaviour of consumers, and selling the products and …
Principles of Marketing
Characteristics of Marketing Planning
What is Marketing Planning? Marketing plan is an operational document that describes an promotion strategy for an organization will direct to …
Meaning and Features of Global Enterprises
What is Global Enterprises? Global enterprises means business which is conducting between two or more country. global enterprises extend their industrial and …
Characteristics of Market Segmentation
What is Market Segmentation? Segmentation means to divide the market place into parts or segments which are definable, actionable and …
Role and Importance of Transportation in Business
What is Transportation System? Transport is simply the means or the mode through which the people or goods move from …
Importance of Public Finance
What is Public Finance? The study of how the government raises its income through different activities and how the government …
Importance of Business to Business Marketing
What is Business to Business Marketing? The organization is basically termed as the mechanism through which the large number of …
5 Marketing Management Orientations
What is Marketing Management? Marketing management is a process of managing the marketing process of company products. Every company has …
Decision Theory Approach in Management
What is Decision Theory Approach? Decision Theory Approach in management is an approach that helps the manager to take the right …
Importance of Insurance to Business
What is Insurance? Insurance is a protection against risk. Insurance provides backup or security to anything you want to get. …