Nature of International Business

Meaning of International Business

International business is the process of implying business across the boundary of the country at a global level. It focuses on the resources of the globe and objectives of the organization on the global business.

International business refers to the global trade of goods/services outside the boundaries of a country. International business conducts business transactions all over the world, it is also known as Global Business. It includes transaction between the parties in different global location.

Business which is conducted internationally in more than one country is termed as International business. It involves transactions of goods & services between the two countries. These transactions are conducted at the global level & across national borders. International businesses are very large in size as they are performed at a global level.

Nature of International Business

Nature of International Business
Nature of International Business

International Restrictions

In international business, there is a fear of the restrictions which are imposed by the government of the different countries. Many country’s government don’t allow international business in their country. They have trade blocks, tariff barriers, foreign exchange restrictions etc. These things are harmful for international business.

Benefits to Participating Countries

It gives benefits to the countries which are participating in the international business. The richer or developed countries grow their business to the global level and they get maximum benefits. The developing countries get the latest technology, foreign capital, employment opportunities, rapid industrial development etc. This helps developing countries in developing their economy. Therefore, developing countries open up their economy for foreign investments. 

Large Scale Operations

International business contains a large number of operations at a time because it is conducted on a large scale globally. Production of the goods at a large scale, they have to fulfil the demand at a global level. Marketing of the product is also conducted at a large scale to make them aware of the product. First, they fulfil the domestic demand and then they export the surplus in the foreign markets. 

Integration of Economies

International Business combines the economies of many countries. The companies use the finance, labour, resources and infrastructure of the other countries in which they are working. They produce the parts in different countries, assembles the product in other countries and sell their product in other countries.

Dominated by Developed Countries

International business is dominated by developed countries and their MNC’s. Countries like U.S.A, Europe and Japan they all are the countries which are producing high-quality products, they have people working for them on high salaries. They have large financial and other resources like the best technology and Research and Development centres. Therefore, they produce good quality products and services at low prices. They help them to capture the world market.

Market Segmentation

International business is based on the market segmentation on the basis of the geographic segmentation of the consumers. The market is divided into different groups according to the demand of the consumers in different countries. It produces goods according to the demand of the consumers of the different market segmentations.

Sensitive Nature

International Business is highly affected by economic policies, political environment, technology etc. It can play a positive role to improve the business and can also be negative for the business. It totally depends on the policies made by the government, it can help in expanding the business and maximizing the profits and vice-versa.


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