What is PEST analysis?
The PEST analysis is the factors of outside forces that influence the business. Here PEST stands for Political, Economics, Sociological, Technological. PEST analysis helps the business to grow and develop.
Business should analysis the PEST of the country before starting their operations on the country. When the Business analysis PEST the become understand that what would return on their investments.
Importance of PEST
- PEST analysis improves Returns on Investment.
- PEST analysis improves PErformance of the employees.
- PEST analysis helps make long-term strategic planning.
- PEST analysis helps the company to understand its weakness.