Concept of Service Marketing
Service marketing is a branch of marketing concerned with marketing of intangible products. This marketing is based on value and relationship. It involves marketing of various economic activities offered by business comprising of both Business-to-Business (B2B) and Business-to-Consumer (B2C) services.
The various economic services included in this marketing are telecommunication services, health services, financial services, entertainment and tourism services, trade, and professional services.
Types of Service Marketing
Marketing that takes place in between company and their employee is termed as Internal Marketing. This marketing aims at motivating and boosting the confidence of people working within the organization. Employees are crucial part of business for increasing their customer’s base and maintaining better relations with them. Internal marketing is the means through which business train their customers how to interact and provide better service to customers.
This is a marketing that happens in between the customers and employees of a company. Interactive marketing is one where customers come in touch or interacts with employees. It is efficient means to influence people and guide them in their buying decision. Personal selling, interacting with customers on social media and servicing customers are various form of interactive marketing.
External marketing is marketing between business and customers. It is the most common type of marketing and a means through which companies interacts with their customers. This marketing enables business in promoting their products and inducing people’s to buy them. Different types of external marketing are advertising, direct marketing, sales promotion, public relations etc.