Micro: -Target specific groups of people within an industry or niche market -Focus on one specific product or service rather than many products or services -Market only locally -Use small budgets Macro: -Target large groups of people within an industry or niche market -Focus on many products or services rather than one specific product or service -Market nationally/internationally
Micro marketing is a marketing technique that is focused on a single customer and the individual needs of that customer. This is done to create an intimate relationship with the customer and to provide them with information about their interests, needs, and preferences. Macro marketing refers to the use of marketing techniques that are employed on a larger scale, such as campaigns for large groups of people or geographic regions. The difference between these two concepts is how they go about creating an intimate relationship with customers. Micro marketing focuses on smaller groups of people while macro marketing focuses on larger groups.
A marketing environment is an ecosystem for the marketing efforts of a company. It consists of multiple components that work together to make the marketing strategy successful. A marketing environment can be divided into three different types:
- External environment - it is composed of external factors such as trends, competition, and customer needs
- Internal environment - it is composed of internal factors such as organizational culture, strategy, and leadership
- Social media environment - it is composed of social media influencers, social media trends, and community engagement
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