Meaning of Sales Forecasting Sales forecasting refers to a method of making predictions about future sales revenue likely to be …
Read moreWhat is Sales Forecasting? Types, Objectives, and Advantages
Meaning of Verbal and Non-Verbal Communication Verbal and non-verbal are two important modes of communication process which enable people in …
Read moreVerbal and Non-Verbal Communication: Meaning and Types
What is Performance Appraisal? Performance appraisal is a process of evaluating and measuring employee performance against the pre-established benchmarks for …
What is Performance Appraisal? Performance appraisal is a process of evaluating and measuring employee performance against the pre-established benchmarks for …
Meaning of Risk Management Risk management is a process of identifying and mitigating risk factors that pose threat to the …
Read moreRisk Management: Meaning, Types, Importance and Examples
Every marketer takes different measures for wide promotion and higher acceptability of their products among public. Despite all these efforts, …
Meaning of Internal Environment Internal environment in the market refers to a component of the business environment which is composed …
Read moreInternal Environment in Marketing: Meaning, Factors and Importance
Meaning of Management by Objectives Management by objectives (MBO) is a strategic approach of management focused on improving the performance …
Read moreAdvantages and Disadvantages of Management by Objectives
Meaning of Brand Extension Brand extension refers to the process in which companies use same brand name for launching its …
Meaning of Product Promotion Product promotion refers to the set of activities focused on spreading information about products among prospective …