Meaning of Sales Forecasting Sales forecasting refers to a method of making predictions about future sales revenue likely
Month: April 2021
Verbal and Non-Verbal Communication: Meaning and Types
Meaning of Verbal and Non-Verbal Communication Verbal and non-verbal are two important modes of communication process which enable
Traditional Methods of Performance Appraisal
What is Performance Appraisal? Performance appraisal is a process of evaluating and measuring employee performance against the pre-established
Modern Methods of Performance Appraisal
What is Performance Appraisal? Performance appraisal is a process of evaluating and measuring employee performance against the pre-established
Risk Management: Meaning, Types, Importance and Examples
Meaning of Risk Management Risk management is a process of identifying and mitigating risk factors that pose threat
Reasons for the Product Failure in Market
Every marketer takes different measures for wide promotion and higher acceptability of their products among public. Despite all
Internal Environment in Marketing: Meaning, Factors and Importance
Meaning of Internal Environment Internal environment in the market refers to a component of the business environment which
Advantages and Disadvantages of Management by Objectives
Meaning of Management by Objectives Management by objectives (MBO) is a strategic approach of management focused on improving
What is Brand Extension?
Meaning of Brand Extension Brand extension refers to the process in which companies use same brand name for
What is Product Promotion? Objectives & Types
Meaning of Product Promotion Product promotion refers to the set of activities focused on spreading information about products