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What is Brand Extension?

Meaning of Brand Extension Brand extension refers to the process in which companies use same brand name for launching its …

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What is Product Promotion? Objectives & Types

Meaning of Product Promotion Product promotion refers to the set of activities focused on spreading information about products among prospective …

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Product Adoption Process

Meaning of Product Adoption Process Product adoption process refer to process of customers getting aware of new product, understanding it …

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Product Repositioning: Meaning, Reasons and Example

Meaning of Product Repositioning Product repositioning refers to changing the position of product in minds of target market. It simply …

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Personal Selling: Meaning and Steps Involved

Meaning of Personal Selling Personal selling refers to the promotional or marketing strategy used by business for promoting its range …

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Advantages and Disadvantages of Privatization

Meaning of Privatization Privatization refers to the process of transition where publicly-owned business, operation or property becomes owned by private …

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Co-Branding: Meaning, Characteristics, Types, Benefits and Drawbacks

Meaning of Co-branding Co-branding refers to a marketing strategy in which two or more brand names are utilized on a …

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What is Demand Forecasting? Types, Steps, Objectives, Importance, Examples

Meaning of Demand Forecasting Demand forecasting is a process of predicting future demand for company’s product over a definite period …

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Test Marketing: Meaning, Considerations, Procedure and Drawbacks

Meaning Test Marketing Test marketing refers to a tool used by companies for checking the feasibility of new products or …

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Types of Decision Making in an Organization

What is Decision Making Decision-making is a process of selecting the best course of action or plan from different alternatives …

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