Modern Methods of Performance Appraisal
What is Performance Appraisal? Performance appraisal is a process of evaluating and measuring employee performance against the pre-established benchmarks for …
Anti Money Laundering
Reasons for the Product Failure in Market
Every marketer takes different measures for wide promotion and higher acceptability of their products among public. Despite all these efforts, …
Internal Environment in Marketing: Meaning, Factors and Importance
Meaning of Internal Environment Internal environment in the market refers to a component of the business environment which is composed …
Read moreInternal Environment in Marketing: Meaning, Factors and Importance
Advantages and Disadvantages of Management by Objectives
Meaning of Management by Objectives Management by objectives (MBO) is a strategic approach of management focused on improving the performance …
Read moreAdvantages and Disadvantages of Management by Objectives
What is Brand Extension?
Meaning of Brand Extension Brand extension refers to the process in which companies use same brand name for launching its …
What is Product Promotion? Objectives & Types
Meaning of Product Promotion Product promotion refers to the set of activities focused on spreading information about products among prospective …
Product Adoption Process
Meaning of Product Adoption Process Product adoption process refer to process of customers getting aware of new product, understanding it …
Product Repositioning: Meaning, Reasons and Example
Meaning of Product Repositioning Product repositioning refers to changing the position of product in minds of target market. It simply …
Read moreProduct Repositioning: Meaning, Reasons and Example
Personal Selling: Meaning and Steps Involved
Meaning of Personal Selling Personal selling refers to the promotional or marketing strategy used by business for promoting its range …
Advantages and Disadvantages of Privatization
Meaning of Privatization Privatization refers to the process of transition where publicly-owned business, operation or property becomes owned by private …