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Functions of Customer Relationship Management (CRM)

What is Customer Relationship Management (CRM)? Customer Relationship Management is a process of managing the relationship between business & customers. …

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Functions of Insurance Firm

Definition of Insurance According to Prof. D.S. Hansell:“A social device providing financial compensation for the effects of misfortune, the payments …

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Nature & Scope of Accounting Standards

What is Accounting Standards Accounting Standards simply refers to guidelines to be followed in the accounting system. It means rules …

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Importance of Customer Relationship Management

Meaning of Customer Relationship Management Customer Relationship Management is a technique of handling the relationship between customers. It is simply …

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7 Factors Influencing Consumer Behaviour

Meaning of Consumer Behaviour Consumer Behaviour simply refers to the manner in which customers reacts in the market. Factors Influencing …

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Business Entity – Concept, Types, Importance, Limitations and Example

What is the Business Entity Concept The concept of business entity believes that business has a distinct and separate entity …

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Process and Scope of Rural Marketing

What is Rural Marketing? Rural Marketing is a process of encouraging people to live in rural areas and convert their …

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Nature & Theories of Consumer Behaviour

Consumer Behaviour The manner in which consumers behaves in the market is termed as consumer behaviour. Consumer behaviour studies on …

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Aims and Objectives of Management

What is Management Management is simply the art of getting things done through others. It is essential for all types …

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Contract Manufacturing Advantages and Disadvantages

Meaning of Contract Manufacturing Contract manufacturing is a process under which a company does not manufacture its products. The production …

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