Product Adoption Process
Meaning of Product Adoption Process Product adoption process refer to process of customers getting aware of new product, understanding it …
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Co-Branding: Meaning, Characteristics, Types, Benefits and Drawbacks
Meaning of Co-branding Co-branding refers to a marketing strategy in which two or more brand names are utilized on a …
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What is Demand Forecasting? Types, Steps, Objectives, Importance, Examples
Meaning of Demand Forecasting Demand forecasting is a process of predicting future demand for company’s product over a definite period …
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Test Marketing: Meaning, Considerations, Procedure and Drawbacks
Meaning Test Marketing Test marketing refers to a tool used by companies for checking the feasibility of new products or …
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7 Key Components of Planning in Principles of Management
A process of planning comprises of various components such as mission, objectives, policies, procedures, budget, programme and strategies. All of …
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Customer Retention
Meaning of Customer Retention Customer retention is the ability of an organisation to withhold its customers for a long time. …
8 Importance of Management Accounting
Importance of Management accounting can be well-understood as given below:- Importance of Management Accounting Helps in Making Plans Management accounting …
Structure of Indian Financial Market
Meaning of Financial Market The financial market is a market where the trading of various financial instruments occurs, including the …
Financial Crisis – Meaning, Impact, Causes and Types
Meaning of Financial Crisis A financial crisis is simply the collapse of the entire financial system making it inefficient to …
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Importance of Human Resource Accounting
Meaning of Human Resource Accounting Human Resource Accounting is an accounting branch concerned with recognizing and measuring information about human …