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Marketing

Function of Sales Promotion

Function of Sales Promotion Various functions performed by sales promotion are as discussed below: – Attracts large customers Sales promotion …

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Advantages and Disadvantages of Sales Promotion

Meaning of Sales Promotion Sales promotion refers to a marketing strategy that aims at increasing sales by promoting goods among …

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Customer Retention

Meaning of Customer Retention Customer retention is the ability of an organisation to withhold its customers for a long time. …

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Nature and Scope of Customer Retention

Meaning of Customer Retention Customer retention is the ability of an organisation to withhold its customers for a long time. …

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Advantages and Disadvantages of Customer Retention

Advantages of Customer Retention Various advantages of Customer Retention are as discussed below: – Cheaper than Acquisition: Foremost advantage of …

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Horizontal and Vertical Integration: Meaning and Differences

Meaning of Horizontal and Vertical Integration Horizontal and Vertical Integration are two types of strategies used by businesses for expanding …

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Marketing Environment: Meaning and its components

Meaning of Marketing Environment Marketing environment refers to an environment surrounding the business and impact its marketing activities. It comprises …

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Vertical Marketing System: Meaning, Types

Meaning of Vertical Marketing System Vertical marketing system is a marketing system in which all key members of distribution channel- …

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Horizontal Marketing System: Meaning, Types, and Examples

Meaning of Horizontal Marketing System Horizontal Marketing System is a system in which two or more businesses that are at …

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Relationship Marketing: Meaning, Types, Levels, Importance and Example

Meaning of Relationship Marketing Relationship marketing refers to marketing efforts that focuses on developing long-term relationship with customers. It is …

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