Communication process in Marketing
Meaning of Communication process in Marketing Marketing communication is defined as the process used by business to interact and share …
Marketing
7 Steps of New Product Development
Meaning New product development is the process through which the business takes the new product or service conception to market. …
Scope of Consumer Behaviour
Meaning of Consumer Behaviour Consumer behaviour simply means how consumers behave in the market. It defines the way in which …
Importance of Customer Retention in Business
Meaning of Customer Retention Customer retention is the ability of an organisation to withhold its customers for a long time. …
Nature of Consumer Behaviour
Meaning of Consumer Behaviour Consumer behaviour simply means how consumers behave in the market. It defines the way in which …
Importance of Advertising Management
Meaning of Advertising Management Advertising Management is a process of managing the advertising activities of the organisations. It is one …
10 Advantages of Branding
Meaning of Branding Branding refers to the process of creating a company name & image in the market. It involves …
7 Benefits of Cross-Selling
Cross-Selling is simple & important technique of increasing sales of the business. It is a sales technique which is implied …
Advantages of Labelling in Marketing
What is Labelling? Labelling is the process of providing identification to the product. It is a subpart of the branding …
Importance of Distribution Channel
What is the Distribution Channel? Distribution channel simply refers to the path or route through which product moves from producer …
