Understanding Advertising Effectiveness Advertising is the most effective form of marketing. As we all know the most commonly used promotion …
Read moreAdvertising Effectiveness: Meaning, Arguments and Evaluation
Salesforce promotion is a marketing strategy where promotion of sales is directed towards the sales people. It is scheme focused …
Read moreMeaning, Objectives and Techniques of Sales Force Promotion
Meaning Of Market Segmentation Market segmentation refers to a process of dividing the whole market of potential customers into small …
Read moreMarket Segmentation: Meaning, Nature, Bases, Types, Advantages and Disadvantages
Meaning Of Direct Marketing Direct Marketing refers to type of marketing campaign where companies directly target a specific group of …
Read moreDirect Marketing: Meaning, Types, Components, Advantages and Disadvantages
Meaning Product positioning refers to the branding of a new product in the marketplace. It is done by communicating its …
Read moreProduct Positioning: Meaning, Steps, Strategies and Principles
Meaning Communication is the process of exchange of ideas among two or more people to develop a common level of …
Read moreCommunication Process: Meaning, Elements, Types and Barriers
What is Evangelism Marketing? Evangelism marketing is an advanced form of marketing strategy used by business enterprises nowadays. It is …
Functions of Marketing Environment The functions of the marketing environment can be well-understood from the points given below: – Essential …
Meaning of Greenwashing Greenwashing is a marketing strategy adopted by companies for conveying wrong or misleading information regarding their products …
Meaning of Brand Building Brand building refers to a term that involves creating a brand’s awareness on a wider scale …
