Determinants of Consumer Behaviour
Meaning of Consumer Behaviour Consumer Behavior is study of how consumer purchase, use and dispose of goods for satisfying their …
Marketing
Importance of Pricing Strategies in Marketing
What is Pricing Strategies? Pricing strategy is the tactic method which is use by companies to increase sales and maximize …
Nature and Scope of Advertising Management
Meaning of Advertising Management Advertising Management is a managerial process aimed at managing the advertising activities of organization. It is …
Inside Sales – Meaning, Example, Challenges, Benefits
Meaning of Inside Sales Inside sales refers to selling of goods or services to customers without meeting them face to …
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4 Types of Marketing Strategies
Meaning of Marketing Strategies Marketing strategy simply refers to the strategies employed by the business for performing its marketing activities. …
Challenges and Importance of International Marketing
Meaning of International Marketing International marketing refers to marketing which is done globally in several nations. It is a marketing …
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Limitation and Importance of Social Commerce
What is Social Commerce? Social commerce is a process of selling and buying of goods or services over the social …
Types and Characteristics of Service Marketing
Meaning of Service Marketing Service marketing is a branch of marketing concerned with marketing of intangible products. This marketing is …
Objectives and Functions of Sales Management
Meaning of Sales Management Management is a technique of managing the business sales operations. It is a method of developing …
Advantages and Disadvantages of Branding in Marketing Management
Meaning of Branding in Marketing Management Branding is a marketing activity of creating a positive and strong perception of the …
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