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CommerceMates
  • Notes
    • Accountancy
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    • Business Studies
      • Business communication
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      • Business Environment
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      • Management
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    • Research Methodology
    • Financial System
      • Financial Management
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  • Q&A

Marketing

Personal Selling: Meaning and Steps Involved

Meaning of Personal Selling Personal selling refers to the promotional or marketing strategy used by business for promoting its range …

Read morePersonal Selling: Meaning and Steps Involved

Co-Branding: Meaning, Characteristics, Types, Benefits and Drawbacks

Meaning of Co-branding Co-branding refers to a marketing strategy in which two or more brand names are utilized on a …

Read moreCo-Branding: Meaning, Characteristics, Types, Benefits and Drawbacks

Test Marketing: Meaning, Considerations, Procedure and Drawbacks

Meaning Test Marketing Test marketing refers to a tool used by companies for checking the feasibility of new products or …

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What Is Utility Marketing? & its Types

What Is Utility Marketing Utility marketing is a method of communicating the utility of product to consumers for convincing them …

Read moreWhat Is Utility Marketing? & its Types

Core Competencies: Meaning, Benefits and Examples

Meaning of Core Competencies Core Competencies mean the strategic advantages possessed by a business enterprise over its competitors in the …

Read moreCore Competencies: Meaning, Benefits and Examples

What is After-Sales Service? Importance & Types

There are many factors that help organizations to achieve their goals. Besides product designing, promotion, marketing, and distribution, customer service …

Read moreWhat is After-Sales Service? Importance & Types

Function of Sales Promotion

Function of Sales Promotion Various functions performed by sales promotion are as discussed below: – Attracts large customers Sales promotion …

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Advantages and Disadvantages of Sales Promotion

Meaning of Sales Promotion Sales promotion refers to a marketing strategy that aims at increasing sales by promoting goods among …

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Customer Retention

Meaning of Customer Retention Customer retention is the ability of an organisation to withhold its customers for a long time. …

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Nature and Scope of Customer Retention

Meaning of Customer Retention Customer retention is the ability of an organisation to withhold its customers for a long time. …

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