Motivational Theories: Meaning, Types and Criticism
Meaning of Motivational Theories Motivational theories are one which gives a clear explanation of factors that drives an individual to …
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Public Relation: Meaning, Importance and Examples
Meaning of Public Relation Public relation is one of the key elements of the promotion mix which works toward promoting …
Classification of Business Activities
Meaning of Business Activities Business activities comprise all such activities which all are carried out with the sole purpose of …
What is Rural Entrepreneurship?
What is Rural Entrepreneurship? Rural entrepreneurship is a term that relates to the establishment of new business units and industries …
Advantages and Disadvantages of Forex Market
Meaning of Forex Market Forex market is a market that deals in foreign exchange and where currencies of different countries …
Hierarchy of effects: Meaning, Steps, and Criticism
Meaning of Hierarchy of Effects Hierarchy of effects model is a marketing model which defines how consumer’s buying decisions are …
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Price Premium Metric: Meaning, Approaches, and Example
Meaning of Price Premium Metric Price premium metric refers to a percentage by which the average selling price of brand …
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Brand Strategy: Meaning, Approach, and Type
Meaning of Brand strategy Brand strategy relates to the long-term plan created by the brand to achieve its pre-defined set …
Methods of Venture Capital Financing
Meaning of Venture Capital Financing Venture capital financing refers to the funding of capital by venture capital firms to startups, …
Features of Globalization
Meaning of Globalization Globalization is a process whereby goods and services are sold without any barrier around the globe. It …