Brand Strategy vs Marketing Strategy
A strategy is a measure or an approach by a business by which it achieves its objective. It is adopted …
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What is Pay Transparency?
What is Pay Transparency? Pay transparency refers to the open and transparent communication of company salaries. It encompasses various approaches, …
Instruments of Capital Market
Concept of Capital Market A capital market or the security market is a market where the savings of an investor …
Concept and Example of Brand Marketing Strategy
Concept of Brand Marketing Strategy Brand marketing comprises two words: brand and strategy. A brand simply means the Identity of …
Does Digital Wallet Offer the Fastest Transaction Speed?
In today’s fast-paced digital world, speed is everything. This extends to digital wallets. PayPal has long been a leader in …
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Concept and Example of Performance Marketing
As we all know that marketing is one of the most emerging business functions without which no business unit can …
NSC vs. FD: Which One Should You Choose?
Investors in India have a variety of options to invest in, which includes fixed deposits, mutual funds, National Savings Certificate …
Importance and Objectives of Knowledge Management
What is Knowledge Management? Knowledge management refers to identifying, creating, sharing, and using knowledge within an organization. It includes the …
Strategies and Examples of Green Marketing
What is Green Marketing? Green marketing is a response to the growing concern over the negative impact of human activities …
Importance of Portfolio Management
The importance of the portfolio management process can be well understood from the points given below: – Security of principal …