What Is Utility Marketing Utility marketing is a method of communicating the utility of product to consumers for
Author: Lucifer Morningstar
Sales promotion: Meaning, Types and Benefits
Meaning of Sales Promotion Sales promotion refers to promotional activities used by business for raising the sales and
12 Service Firms Examples
Meaning of Service Firm Service firm refers to a business which earn revenues by providing intangible services instead
Core Competencies: Meaning, Benefits and Examples
Meaning of Core Competencies Core Competencies mean the strategic advantages possessed by a business enterprise over its competitors
Understanding the SERVQUAL Model
Meaning SERVQUAL Model The Servqual model is an approach that is concerned with capturing and measuring the quality
Realisation Account: Meaning, Format, and Steps for preparation
Meaning Realisation Account Realisation account is a nominal account which is prepared at the time of dissolution of
Strategy: Meaning, Types, Features, and Importance
Meaning of Strategy Strategy refers to the plan of action designed by management for achieving the goals of
What is a Public Limited Company (PLC)?
Meaning of Public Limited Company Public limited company refers to the voluntary association of people who come together
Centralization: Meaning, Factors, Advantages, Disadvantages, and Conclusion
Meaning of Centralization Centralization refers to the organization structure in which power for decision making lies only with
Public Corporation: Meaning, Features, Merits and Demerits
Meaning of Public Corporation Public corporation is an autonomous body established by government for carrying out its public