Lucifer Morningstar - CommerceMates

What Is Utility Marketing? & its Types

What Is Utility Marketing Utility marketing is a method of communicating the utility of product to consumers for convincing them …

Meaning of Sales Promotion Sales promotion refers to promotional activities used by business for raising the sales and encouraging peoples …

Meaning of Service Firm Service firm refers to a business which earn revenues by providing intangible services instead of physical …

Meaning of Core Competencies Core Competencies mean the strategic advantages possessed by a business enterprise over its competitors in the …

Meaning SERVQUAL Model The Servqual model is an approach that is concerned with capturing and measuring the quality of services …

Meaning Realisation Account Realisation account is a nominal account which is prepared at the time of dissolution of the firm …

Meaning of Strategy Strategy refers to the plan of action designed by management for achieving the goals of the business. …

Meaning of Public Limited Company Public limited company refers to the voluntary association of people who come together for carrying …

Meaning of Centralization Centralization refers to the organization structure in which power for decision making lies only with one belonging …

Meaning of Public Corporation Public corporation is an autonomous body established by government for carrying out its public mission and …