Category: Marketing

In this fast-paced digital era of today, marketing is no more product-promotion—it’s storytelling, communicating value, and building experiential

Meaning of Market Potential Market potential is the total revenue that a product or service can generate if

What is Guerrilla Marketing? Even though it has been years since guerrilla marketing was first coined it continues

What is Guerrilla Marketing? Everything is available at your fingertips nowadays. We look forward to the most convenient

Meaning of Multidomestic Strategy Multidomestic strategy is a strategy that attempts to maximise national responsiveness by using subsidiaries

What is Lead Quality? Generating leads is among the main goals brands must achieve in digital marketing. “Leads”

What is Search Engine optimization (SEO)? Search Engine Optimization, also known as SEO, is undeniably still one of

Selecting the right venue for your conference is crucial for its success. The venue sets the stage for

A strategy is a measure or an approach by a business by which it achieves its objective. It