What is Brand Extension?
Meaning of Brand Extension Brand extension refers to the process in which companies use same brand name for launching its …
Marketing
What is Product Promotion? Objectives & Types
Meaning of Product Promotion Product promotion refers to the set of activities focused on spreading information about products among prospective …
Product Repositioning: Meaning, Reasons and Example
Meaning of Product Repositioning Product repositioning refers to changing the position of product in minds of target market. It simply …
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Personal Selling: Meaning and Steps Involved
Meaning of Personal Selling Personal selling refers to the promotional or marketing strategy used by business for promoting its range …
Co-Branding: Meaning, Characteristics, Types, Benefits and Drawbacks
Meaning of Co-branding Co-branding refers to a marketing strategy in which two or more brand names are utilized on a …
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Test Marketing: Meaning, Considerations, Procedure and Drawbacks
Meaning Test Marketing Test marketing refers to a tool used by companies for checking the feasibility of new products or …
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What Is Utility Marketing? & its Types
What Is Utility Marketing Utility marketing is a method of communicating the utility of product to consumers for convincing them …
Core Competencies: Meaning, Benefits and Examples
Meaning of Core Competencies Core Competencies mean the strategic advantages possessed by a business enterprise over its competitors in the …
What is After-Sales Service? Importance & Types
There are many factors that help organizations to achieve their goals. Besides product designing, promotion, marketing, and distribution, customer service …
Function of Sales Promotion
Function of Sales Promotion Various functions performed by sales promotion are as discussed below: – Attracts large customers Sales promotion …