Function of Sales Promotion Various functions performed by sales promotion are as discussed below: – Attracts large customers
Category: Marketing
Advantages and Disadvantages of Sales Promotion
Meaning of Sales Promotion Sales promotion refers to a marketing strategy that aims at increasing sales by promoting
Customer Retention
Meaning of Customer Retention Customer retention is the ability of an organisation to withhold its customers for a
Nature and Scope of Customer Retention
Meaning of Customer Retention Customer retention is the ability of an organisation to withhold its customers for a
Advantages and Disadvantages of Customer Retention
Advantages of Customer Retention Various advantages of Customer Retention are as discussed below: – Cheaper than Acquisition: Foremost
Horizontal and Vertical Integration: Meaning and Differences
Meaning of Horizontal and Vertical Integration Horizontal and Vertical Integration are two types of strategies used by businesses
Marketing Environment: Meaning and its components
Meaning of Marketing Environment Marketing environment refers to an environment surrounding the business and impact its marketing activities.
Vertical Marketing System: Meaning, Types
Meaning of Vertical Marketing System Vertical marketing system is a marketing system in which all key members of
Horizontal Marketing System: Meaning, Types, and Examples
Meaning of Horizontal Marketing System Horizontal Marketing System is a system in which two or more businesses that
Relationship Marketing: Meaning, Types, Levels, Importance and Example
Meaning of Relationship Marketing Relationship marketing refers to marketing efforts that focuses on developing long-term relationship with customers.