Advantages and Disadvantages of Sales Promotion
Meaning of Sales Promotion Sales promotion refers to a marketing strategy that aims at increasing sales by promoting goods among …
Marketing
Customer Retention
Meaning of Customer Retention Customer retention is the ability of an organisation to withhold its customers for a long time. …
Nature and Scope of Customer Retention
Meaning of Customer Retention Customer retention is the ability of an organisation to withhold its customers for a long time. …
Advantages and Disadvantages of Customer Retention
Advantages of Customer Retention Various advantages of Customer Retention are as discussed below: – Cheaper than Acquisition: Foremost advantage of …
Horizontal and Vertical Integration: Meaning and Differences
Meaning of Horizontal and Vertical Integration Horizontal and Vertical Integration are two types of strategies used by businesses for expanding …
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Marketing Environment: Meaning and its components
Meaning of Marketing Environment Marketing environment refers to an environment surrounding the business and impact its marketing activities. It comprises …
Vertical Marketing System: Meaning, Types
Meaning of Vertical Marketing System Vertical marketing system is a marketing system in which all key members of distribution channel- …
Horizontal Marketing System: Meaning, Types, and Examples
Meaning of Horizontal Marketing System Horizontal Marketing System is a system in which two or more businesses that are at …
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Relationship Marketing: Meaning, Types, Levels, Importance and Example
Meaning of Relationship Marketing Relationship marketing refers to marketing efforts that focuses on developing long-term relationship with customers. It is …
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8 Characteristics of Services with Example
Meaning of Service in Marketing Services are the intangible products offered by the company to its clients for the satisfaction …