Meaning of Advertising Management
Advertising Management is a process of managing the advertising activities of the organisations. It is one through the company’s monitors & makes their various advertisements effective.
Role of Advertising Management
Advertising management is an important process as it has an important role in developing a better image of companies in the market & increasing their customer base. Without proper advertising strategies & management processes, all campaigns & promotions may go in vain.
Advertisement management process requires many steps to be followed to ensure effective results from advertisement activities. These steps include deciding advertising objective, setting advertising budget & strategies for doing campaigns, recognising target audience, creating effective message & also measuring the overall efficiency of whole advertisement activities.
It continuously monitors the various promotional activities from time to time & take necessary steps if found necessary to ensure better results. Advertising is an important part of the promotional mix component of the marketing mix.
It is through this that companies show their presence in the market & communicates with their prospective customers. This makes the advertising management process important for all organisations.
Importance of Advertising Management
Makes Advertisement Effective
Advertisement management has an important role in designing effective advertisement activities for businesses. It is a process which conducts a wide range of researches in the market.
This helps in creating an optimum & best suited promotional campaign for the market. Organisations are able to derive better results out of their campaigns through advertisement management process.
Reduce Cost and Time
It is a process which ensures that companies resources spent on promotional campaigns do not go in vain. Through designing an effective marketing strategy this process helps in achieving the desired targets in less & planned time.
It sets a budget for these promotional activities & ensures that all expenses come under this budget. All expenses to be incurred are properly monitored through this process which helps in saving the overall cost involved.
It helps in increasing the customer base in the market. Through better promotional strategies companies are able to develop better customer retention rate. Advertising management performs detail market research before designing marketing strategies. It helps in the identification of needs & wants of the market.
All these things are reflected in campaign message used by companies which have long-lasting influence on customer mind. This way more & more customers are induced to buy companies products increasing overall revenue.
Measures and Monitors Advertisement Activities
Advertising management continuously monitors & measures the effectiveness of various promotional activities of organisations. It not only involves designing best advertisement strategies for organisations but also control them.
Generally, from time to time, it checks all activities & if necessary takes all necessary steps to remove all problems in the promotional process. It thereby ensures the desired results out of various promotional activities of companies.
Advertisement management helps in developing better goodwill of companies in the market. Advertising is a medium through which companies show their presence in the competitive market.
Consumers are aware of brand products & services through advertisement activities. It is the only through which business interact with customers & introduce with their products.
Through this process, companies develop through which they clearly mention the quality & features of their products in the market. It raises the overall brand image as customers came to know the wide range of products & their standards of their respective brands.
Help To Capture Market
Today, there is tough competition in the market as there is a large number of competitors in the market. Companies need to focus on attracting & retaining more customers for the long term. Advertising is the one through customers gets attracted & induced to brand products.
It should be ensured that attracting strategies are used by companies in their promotional activities. It will help in differentiating them from their competitors who are offering the same service. Advertising management focuses on all these while designing promotional activities which help in meeting tough competition in today’s market.