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The internal business environment is the set of conditions that exist inside a company. It includes the organizational structure, culture, and systems in place.
The internal business environment is composed of four elements:
- Marketing intermediaries such as distribution firms, marketing services, etc.
- Resellers who hold and sell the company product
- Customers who buy the products
- Competitor who sell the same product
An internal business environment is the "business" of a company, which is made up of its employees. The internal business environment can also be referred to as the company's culture or climate.
The elements that make up an internal business environment are:
- The company's mission statement and vision
- Company values and ethics
- Employees' strengths and weaknesses
- Company culture
- Company strategy
An internal business environment is a term used to describe the various components of an organization. The elements of the internal business environment are typically the following:
- Business Environment
- Business Culture
- Business Strategy
- Human Resources
- Internal Communication
- Company structure
- Employees' attitudes towards work and each other
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