5 Marketing Management Orientations
What is Marketing Management? In the marketing concept, companies start to focus on the customer’s needs customer wants, and how to satisfy their need. When a company puts as its main goal the welfare of customers not only does it stands out, but it also improves its reputation, no matter the industry. Recently, this approach has been implemented in various types of domains, from finance to even gambling. Spotting such a strategy is easy as it can be clearly seen through expertise, professionalism, and transparency. The company stops selling the products that they produce they change the production according to the customer’s needs and wants. This is the first concept for the long-term growth of the company. The company focuses on long-term profit and survival in the market but the drawback of this concept there is no attention is paid to social welfare. . 5 Marketing Management Orientations Production Concept This is the oldest concept of marketing …