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Month: November 2020

Structure of Foreign Exchange Market

Meaning of Foreign Exchange Market Foreign Exchange market is a market where foreign currencies are bought and sold. It is …

Read moreStructure of Foreign Exchange Market

Matrix Responsibility Chart: Meaning, Advantages, and Disadvantages

Matrix Responsibility Chart Matrix responsibility chart is a diagram that identifies all major roles and responsibilities of participants involved in …

Read moreMatrix Responsibility Chart: Meaning, Advantages, and Disadvantages

Customer Lifetime Value: Meaning, Calculation method & Example

Customer Lifetime Value Customer lifetime value is the value of total money that a company will get from a particular …

Read moreCustomer Lifetime Value: Meaning, Calculation method & Example

Marketing Environment: Meaning and its components

Meaning of Marketing Environment Marketing environment refers to an environment surrounding the business and impact its marketing activities. It comprises …

Read moreMarketing Environment: Meaning and its components

Vertical Marketing System: Meaning, Types

Meaning of Vertical Marketing System Vertical marketing system is a marketing system in which all key members of distribution channel- …

Read moreVertical Marketing System: Meaning, Types

Horizontal Marketing System: Meaning, Types, and Examples

Meaning of Horizontal Marketing System Horizontal Marketing System is a system in which two or more businesses that are at …

Read moreHorizontal Marketing System: Meaning, Types, and Examples

Ethnocentric Approach: Meaning, Advantages and Disadvantages

Meaning of Ethnocentric Approach Ethnocentric approach is one of the international recruitment method in which all positions for international business …

Read moreEthnocentric Approach: Meaning, Advantages and Disadvantages

Logistics Management: Meaning, Nature, Scope, Objectives and, Importance

Meaning Logistics Management Logistics Management is simply the movement of things in between the point of origin and point of …

Read moreLogistics Management: Meaning, Nature, Scope, Objectives and, Importance

Industrial Market: Meaning and its Segmentation variables

Meaning of Industrial Market Industrial market is a market in which one business sells products or services to another business. …

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Relationship Marketing: Meaning, Types, Levels, Importance and Example

Meaning of Relationship Marketing Relationship marketing refers to marketing efforts that focuses on developing long-term relationship with customers. It is …

Read moreRelationship Marketing: Meaning, Types, Levels, Importance and Example

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