Meaning Of Direct Marketing Direct Marketing refers to type of marketing campaign where companies directly target a specific group of …
Read moreDirect Marketing: Meaning, Types, Components, Advantages and Disadvantages
Meaning of Product Positioning Product positioning refers to the branding of a new product in the marketplace. It is done by …
Read moreProduct Positioning: Steps, Strategies and Principles
Meaning Communication is the process of exchange of ideas among two or more people to develop a common level of …
Read moreCommunication Process: Meaning, Elements, Types and Barriers
What is Evangelism Marketing? Evangelism marketing is an advanced form of marketing strategy used by business enterprises nowadays. It is …
Functions of Marketing Environment The functions of the marketing environment can be well-understood from the points given below: – Essential …
Meaning of Greenwashing Greenwashing is a marketing strategy adopted by companies for conveying wrong or misleading information regarding their products …
Meaning of Brand Building Brand building refers to a term that involves creating a brand’s awareness on a wider scale …
Brand building refers to a term that involves creating a brand’s awareness on a wider scale using distinct strategies and …
Advantages of Online Marketing DISADVANTAGES OF ONLINE MARKETING
Meaning of Hierarchy of Effects Hierarchy of effects model is a marketing model which defines how consumer’s buying decisions are …
Read moreHierarchy of effects: Meaning, Steps, and Criticism