Meaning Of Direct Marketing Direct Marketing refers to type of marketing campaign where companies directly target a specific
Category: Marketing
Product Positioning: Steps, Strategies and Principles
Meaning of Product Positioning Product positioning refers to the branding of a new product in the marketplace. It is
Communication Process: Meaning, Elements, Types and Barriers
Meaning Communication is the process of exchange of ideas among two or more people to develop a common
What is Evangelism Marketing?
What is Evangelism Marketing? Evangelism marketing is an advanced form of marketing strategy used by business enterprises nowadays.
Marketing Environment: Functions and Examples
Functions of Marketing Environment The functions of the marketing environment can be well-understood from the points given below:
Types and Examples of Greenwashing
Meaning of Greenwashing Greenwashing is a marketing strategy adopted by companies for conveying wrong or misleading information regarding
What are the 6 brand-building strategies?
Meaning of Brand Building Brand building refers to a term that involves creating a brand’s awareness on a
Why is Brand Building Important?
Brand building refers to a term that involves creating a brand’s awareness on a wider scale using distinct
Advantages & Disadvantages OF Online Marketing
Advantages of Online Marketing DISADVANTAGES OF ONLINE MARKETING
Hierarchy of effects: Meaning, Steps, and Criticism
Meaning of Hierarchy of Effects Hierarchy of effects model is a marketing model which defines how consumer’s buying