Product Positioning: Steps, Strategies and Principles
Meaning of Product Positioning Product positioning refers to the branding of a new product in the marketplace. It is done by …
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Marketing
Communication Process: Meaning, Elements, Types and Barriers
Meaning Communication is the process of exchange of ideas among two or more people to develop a common level of …
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What is Evangelism Marketing?
What is Evangelism Marketing? Evangelism marketing is an advanced form of marketing strategy used by business enterprises nowadays. It is …
Marketing Environment: Functions and Examples
Functions of Marketing Environment The functions of the marketing environment can be well-understood from the points given below: – Essential …
Types and Examples of Greenwashing
Meaning of Greenwashing Greenwashing is a marketing strategy adopted by companies for conveying wrong or misleading information regarding their products …
What are the 6 brand-building strategies?
Meaning of Brand Building Brand building refers to a term that involves creating a brand’s awareness on a wider scale …
Why is Brand Building Important?
Brand building refers to a term that involves creating a brand’s awareness on a wider scale using distinct strategies and …
Advantages & Disadvantages OF Online Marketing
Advantages of Online Marketing DISADVANTAGES OF ONLINE MARKETING
Hierarchy of effects: Meaning, Steps, and Criticism
Meaning of Hierarchy of Effects Hierarchy of effects model is a marketing model which defines how consumer’s buying decisions are …
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Brand Strategy: Meaning, Approach, and Type
Meaning of Brand strategy Brand strategy relates to the long-term plan created by the brand to achieve its pre-defined set …