Investment in digital printing technology is growing rapidly, and it’s easy to see why. Digital labels help brands improve sustainability, increase production efficiency, and communicate more effectively with consumers. By enabling quick changeovers and on-demand printing, this technology dramatically reduces the costs associated with inventory and revisions.
For enterprises looking to stay competitive, embracing digital labels is no longer just an option—it’s a necessity. This post will explore how digital printing can transform your production line, cut down on waste, and streamline your supply chain.
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What is Digital Label Printing?
Digital label printing is a method that prints digital-based images directly onto a variety of label materials. Unlike traditional printing methods like flexography, which require printing plates, digital presses can print directly from a computer file. This plate-less process allows for much faster setup times and makes it economically viable to produce short-run labels and even print-on-demand jobs.
This flexibility means businesses can easily make last-minute changes, test new product designs, or create personalised labels for specific markets without incurring the high costs and long lead times of traditional printing.
Key Types of Digital Printing Technology
At Avery Dennison, we are at the forefront of the growth and evolution of digital printing. We offer a range of label solutions designed to work seamlessly with different digital technologies.
Electrophotography
Electrophotography has been a preferred digital printing solution for over two decades, known for its high-quality print, excellent colour reproduction, and cost-effectiveness. It works by using electrically charged drums to transfer toner onto the label material, resulting in crisp, vibrant images perfect for premium product branding.
Water-based Inkjet
For applications that won’t be exposed to harsh elements, water-based inkjet printing is an excellent choice. This technology is ideal for food labels, indoor products, and some pharma labels. It offers good print quality and is a more environmentally friendly option due to the use of water-based inks. Our label constructions for this technology are recommended by major original equipment manufacturers (OEMs).
UV Inkjet
UV inkjet presses deliver speed, flexibility, and durability without compromising on print quality. This method uses ultraviolet (UV) light to instantly cure the ink as it’s printed, creating a highly durable and resistant finish. This makes it suitable for products that require robust labels, such as those for outdoor use, industrial goods, or beverages.
The Advantages of Going Digital
Switching to digital labels offers several compelling benefits that directly address the modern challenges faced by enterprises.
Reduce Waste and Improve Sustainability
Traditional printing often leads to significant waste due to minimum order quantities and the need to discard obsolete labels when product information changes. Digital printing allows for the production of short-run labels, meaning you only print what you need, when you need it. This on-demand capability drastically reduces inventory waste and the environmental impact associated with it.
Speed Up Production and Supply Chain
The ability to make quick changeovers is a game-changer. With digital printing labels, you can switch between different label designs in minutes, not hours. This agility allows businesses to respond swiftly to market demands, seasonal promotions, or regulatory changes—such as updating FDA labels for pharmaceutical products. Faster production cycles mean products get to market quicker, giving you a significant competitive edge.
Enhance Customer Engagement
Digital printing unlocks a world of creative marketing possibilities. Variable data printing (VDP) allows you to customise each label with unique text, graphics, or codes. This can be used for personalised promotions, track-and-trace solutions, or simply to create a more engaging and relevant experience for your consumers. Imagine limited-edition packaging or labels tailored to specific regions or events—all made possible with digital technology.
Pave the Way for a Smarter Future
The shift towards digital label printing represents a fundamental change in how enterprises can manage their production and supply chain. By embracing technologies like electronic shelf labels and digital shelf labels, businesses can achieve greater efficiency, reduce their environmental footprint, and build stronger connections with their customers. As the label industry pioneer, Avery Dennison is committed to helping you navigate this transition and unlock the full potential of digital printing.