Types and Importance of Advertising
Meaning of Advertising Advertisement is defined as a paid form of communication done by a company with customers for promoting …
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Meaning and Elements of Micro Environment
Meaning of Micro Environment Micro Environment refers to an environment existing within the organization and can directly regulate its business …
Why is Brand Building Important?
Brand building refers to a term that involves creating a brand’s awareness on a wider scale using distinct strategies and …
What is Sales Forecasting? Types, Objectives, and Advantages
Meaning of Sales Forecasting Sales forecasting refers to a method of making predictions about future sales revenue likely to be …
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Verbal and Non-Verbal Communication: Meaning and Types
Meaning of Verbal and Non-Verbal Communication Verbal and non-verbal are two important modes of communication process which enable people in …
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Traditional Methods of Performance Appraisal
What is Performance Appraisal? Performance appraisal is a process of evaluating and measuring employee performance against the pre-established benchmarks for …
Modern Methods of Performance Appraisal
What is Performance Appraisal? Performance appraisal is a process of evaluating and measuring employee performance against the pre-established benchmarks for …
Reasons for the Product Failure in Market
Every marketer takes different measures for wide promotion and higher acceptability of their products among public. Despite all these efforts, …
Internal Environment in Marketing: Meaning, Factors and Importance
Meaning of Internal Environment Internal environment in the market refers to a component of the business environment which is composed …
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Advantages and Disadvantages of Management by Objectives
Meaning of Management by Objectives Management by objectives (MBO) is a strategic approach of management focused on improving the performance …
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