Meaning of Advertising Advertisement is defined as a paid form of communication done by a company with customers
Author: Lucifer Morningstar
Meaning and Elements of Micro Environment
Meaning of Micro Environment Micro Environment refers to an environment existing within the organization and can directly regulate
Why is Brand Building Important?
Brand building refers to a term that involves creating a brand’s awareness on a wider scale using distinct
What is Sales Forecasting? Types, Objectives, and Advantages
Meaning of Sales Forecasting Sales forecasting refers to a method of making predictions about future sales revenue likely
Verbal and Non-Verbal Communication: Meaning and Types
Meaning of Verbal and Non-Verbal Communication Verbal and non-verbal are two important modes of communication process which enable
Traditional Methods of Performance Appraisal
What is Performance Appraisal? Performance appraisal is a process of evaluating and measuring employee performance against the pre-established
Modern Methods of Performance Appraisal
What is Performance Appraisal? Performance appraisal is a process of evaluating and measuring employee performance against the pre-established
Reasons for the Product Failure in Market
Every marketer takes different measures for wide promotion and higher acceptability of their products among public. Despite all
Internal Environment in Marketing: Meaning, Factors and Importance
Meaning of Internal Environment Internal environment in the market refers to a component of the business environment which
Advantages and Disadvantages of Management by Objectives
Meaning of Management by Objectives Management by objectives (MBO) is a strategic approach of management focused on improving