What is Brand Extension?
Meaning of Brand Extension Brand extension refers to the process in which companies use same brand name for launching its …
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What is Product Promotion? Objectives & Types
Meaning of Product Promotion Product promotion refers to the set of activities focused on spreading information about products among prospective …
Product Repositioning: Meaning, Reasons and Example
Meaning of Product Repositioning Product repositioning refers to changing the position of product in minds of target market. It simply …
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Personal Selling: Meaning and Steps Involved
Meaning of Personal Selling Personal selling refers to the promotional or marketing strategy used by business for promoting its range …
Advantages and Disadvantages of Privatization
Meaning of Privatization Privatization refers to the process of transition where publicly-owned business, operation or property becomes owned by private …
Types of Decision Making in an Organization
What is Decision Making Decision-making is a process of selecting the best course of action or plan from different alternatives …
Examples of Product Augmentation
Product Augmentation Meaning Product augmentation refers to adding special features and benefits to a product in addition to its actual …
What is DBMS? Advantages, Disadvantages, Characteristics & types
Meaning of Database Management System (DBMS) Database management system simply refers to software which organize and manages a set of …
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Collective Bargaining: Meaning, Features, Process, Advantages, and Disadvantages | PDF
Meaning of Collective Bargaining Collective bargaining refers to the process of negotiation between employers and groups of employees with regard …
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Brand Association: Types, Importance, Examples
Meaning of Brand Association Brand association refers to a process of associating a brand with image or lifestyle which create …