Meaning of Brand Extension Brand extension refers to the process in which companies use same brand name for
Author: Lucifer Morningstar
What is Product Promotion? Objectives & Types
Meaning of Product Promotion Product promotion refers to the set of activities focused on spreading information about products
Product Repositioning: Meaning, Reasons and Example
Meaning of Product Repositioning Product repositioning refers to changing the position of product in minds of target market.
Personal Selling: Meaning and Steps Involved
Meaning of Personal Selling Personal selling refers to the promotional or marketing strategy used by business for promoting
Advantages and Disadvantages of Privatization
Meaning of Privatization Privatization refers to the process of transition where publicly-owned business, operation or property becomes owned
Types of Decision Making in an Organization
What is Decision Making Decision-making is a process of selecting the best course of action or plan from
Examples of Product Augmentation
Product Augmentation Meaning Product augmentation refers to adding special features and benefits to a product in addition to
What is DBMS? Advantages, Disadvantages, Characteristics & types
Meaning of Database Management System (DBMS) Database management system simply refers to software which organize and manages a
Collective Bargaining: Meaning, Features, Process, Advantages, and Disadvantages | PDF
Meaning of Collective Bargaining Collective bargaining refers to the process of negotiation between employers and groups of employees
Brand Association: Types, Importance, Examples
Meaning of Brand Association Brand association refers to a process of associating a brand with image or lifestyle