Advantages and Disadvantages of Labelling in Marketing
What is Labelling? Labelling is the process of providing identification to the product. It is a subpart of the branding …
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Marketing
Importance and Role of Distribution Channel
What is the Distribution Channel? The distribution channel simply refers to the path or route through which product moves from …
Importance of Customer Loyalty
Meaning of Customer Loyalty Customer Loyalty simply refers to a long term positive relationship created between customer & business. It …
Examples of Customer Relationship Management (CRM)
What is Customer Relationship Management? Customer Relationship Management is a process of managing the relationship between business & customers. It …
Strategies of Customer Relationship Management (CRM)
Meaning of Customer Relationship Management Customer Relationship Management is a technique of handling relationship between customers. It is simply a …
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Meaning & Process of Customer Relationship Management
Meaning of Customer Relationship Management Customer Relationship Management is a process of managing the relationship between business & customers. It …
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Functions of Customer Relationship Management (CRM)
What is Customer Relationship Management (CRM)? Customer Relationship Management is a process of managing the relationship between business & customers. …
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Importance of Customer Relationship Management
Meaning of Customer Relationship Management Customer Relationship Management is a technique of handling the relationship between customers. It is simply …
7 Factors Influencing Consumer Behaviour
Meaning of Consumer Behaviour Consumer Behaviour simply refers to the manner in which customers reacts in the market. Factors Influencing …
Characteristics of Market Segmentation
What is Market Segmentation? Segmentation means to divide the market place into parts or segments which are definable, actionable and …