7 Steps of New Product Development
Meaning of New Product Development New product development is the process through which the business takes the new product or …
Marketing
Scope of Consumer Behaviour
Meaning of Consumer Behaviour Consumer behaviour simply means how consumers behave in the market. It defines the way in which …
Importance of Customer Retention in Business
Meaning of Customer Retention Customer retention is the ability of an organisation to withhold its customers for a long time. …
Nature and Importance of Consumer Behaviour
Meaning of Consumer Behaviour Consumer behaviour simply means how consumers behave in the market. It defines the way in which …
Characteristics of Marketing Management
What is Marketing Management? Marketing management is a process of managing the marketing process of company products. Every company has …
Importance of Advertising Management
Meaning of Advertising Management Advertising Management is a process of managing the advertising activities of the organisations. It is one …
Characteristics of Marketing Planning
What is Marketing Planning? Marketing plan is an operational document that describes an promotion strategy for an organization will direct to …
Types of Distribution Channels in Marketing | With PDF
What are Distribution Channels The distribution channel simply refers to the path or route through which product moves from producer …
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10 Importance of Branding in Marketing Management
Meaning of Branding Branding refers to the process of creating a company name & image in the market. It involves …
7 Benefits of Cross-Selling
Cross-Selling is simple & important technique of increasing sales of the business. It is a sales technique which is implied …