Meaning of Communication process in Marketing Marketing communication is defined as the process used by business to interact
Category: Marketing
7 Steps of New Product Development
Meaning of New Product Development New product development is the process through which the business takes the new
Scope of Consumer Behaviour
Meaning of Consumer Behaviour Consumer behaviour simply means how consumers behave in the market. It defines the way
Importance of Customer Retention in Business
Meaning of Customer Retention Customer retention is the ability of an organisation to withhold its customers for a
Nature and Importance of Consumer Behaviour
Meaning of Consumer Behaviour Consumer behaviour simply means how consumers behave in the market. It defines the way
Characteristics of Marketing Management
What is Marketing Management? Marketing management is a process of managing the marketing process of company products. Every
Importance of Advertising Management
Meaning of Advertising Management Advertising Management is a process of managing the advertising activities of the organisations. It
Characteristics of Marketing Planning
What is Marketing Planning? Marketing plan is an operational document that describes an promotion strategy for an organization will
Types of Distribution Channels in Marketing | With PDF
What are Distribution Channels The distribution channel simply refers to the path or route through which product moves
10 Importance of Branding in Marketing Management
Meaning of Branding Branding refers to the process of creating a company name & image in the market.