Meaning of Service in Marketing Services are the intangible products offered by the company to its clients for
Category: Marketing
Promoter : Meaning, Types, Functions & Stages
Meaning of Promoter There is no statutory definition of a promoter. but in simple terms, a promoter in
Promotion Mix : Meaning, Elements, Advantages and Disadvantages
Meaning of Promotion Mix Promotion mix refers to the combination of all marketing efforts employed by company for
Advertising Agency: Meaning, Structure, Types, Functions and Importance
Meaning of Advertising Agency Advertising agency is an independent running organization providing specialized services in the field of
Marketer: Meaning, Types and Importance
Meaning of Marketer Marketer are the persons who are responsible for carrying out the marketing campaigns of a
Consumer Decision Making Process: Meaning, Stages, Levels, Models
Meaning of Consumer Decision Making Process Consumer decision making process involves the consumers to identify their needs, gather information, evaluate alternatives
Characteristics, Components, Process, Importance of Marketing Information System
Definition of Marketing Information System Marketing Information System is a system concerned with the management of marketing information
Characteristics and Features of Service Marketing
Meaning of Service Marketing Service marketing is a branch of marketing concerned with marketing of intangible products. This
10 Consumer Behaviour Models – Short Notes
Consumer Behaviour is the study of how a customer chooses, buys uses and dispose of goods for satisfying
Nature and Scope of International Marketing
International marketing refers to marketing which is done globally in several nations. It is a marketing which is