8 Characteristics of Services with Example
Meaning of Service in Marketing Services are the intangible products offered by the company to its clients for the satisfaction …
Marketing
Promoter : Meaning, Types, Functions & Stages
Meaning of Promoter There is no statutory definition of a promoter. but in simple terms, a promoter in one who …
Promotion Mix : Meaning, Elements, Advantages and Disadvantages
Meaning of Promotion Mix Promotion mix refers to the combination of all marketing efforts employed by company for doing mass …
Read morePromotion Mix : Meaning, Elements, Advantages and Disadvantages
Advertising Agency: Meaning, Structure, Types, Functions and Importance
Meaning of Advertising Agency Advertising agency is an independent running organization providing specialized services in the field of advertising and …
Read moreAdvertising Agency: Meaning, Structure, Types, Functions and Importance
Marketer: Meaning, Types and Importance
Meaning of Marketer Marketer are the persons who are responsible for carrying out the marketing campaigns of a business organization. …
Consumer Decision Making Process: Meaning, Stages, Levels, Models
Meaning of Consumer Decision Making Process Consumer decision making process involves the consumers to identify their needs, gather information, evaluate alternatives and then …
Read moreConsumer Decision Making Process: Meaning, Stages, Levels, Models
Characteristics, Components, Process, Importance of Marketing Information System
Definition of Marketing Information System Marketing Information System is a system concerned with the management of marketing information to facilitate …
Read moreCharacteristics, Components, Process, Importance of Marketing Information System
Characteristics and Features of Service Marketing
Meaning of Service Marketing Service marketing is a branch of marketing concerned with marketing of intangible products. This marketing is …
10 Consumer Behaviour Models – Short Notes
Consumer Behaviour is the study of how a customer chooses, buys uses and dispose of goods for satisfying their needs. …
Nature and Scope of International Marketing
International marketing refers to marketing which is done globally in several nations. It is a marketing which is done across …