Challenges and Opportunities of Organisational Behaviour

Meaning of Organisational Behaviour

Organisational Behaviour simply is a process of studying & understanding the behaviour of individuals in the organisation. It is a part of the management process which aims at improving the performance of organisations through understanding & controlling human behaviour.

It is through the organisational behaviour that organisations are able to understand the behaviour of the people working with them. Once they get to know about their people, organisations can easily influence & motivating them towards achievement of goals. It helps to improve the relations between the people working in the organisation & increase their efficiency.

Challenges and Opportunities of Organisational Behaviour

Enhancing Quality and Productivity

Maintaining the quality of its products is a challenging task for every organisation. It is the driving force through which companies are able to attract more & more customers & hold them for the long term.

Quality is simply the degree to which products are able to satisfy the customer’s needs & wants. It is the main factor which affects the customer satisfaction level. Better quality products more easily satisfy customer needs & wants.

Every organisation should focus on quality factor to increase its customer base. The main dimensions covered under the quality factors are Features, Reliability, Durability, Performance, Conformance with standards, Responses & Reputation.

Managers are focusing more & more to meet the quality expectations of customers. In order to improve quality & productivity, they are even engaging programs like Total Quality Management (TQM) & Reengineering. These two techniques mainly focus on customer needs & continuously make efforts to increase the customer satisfaction level. These techniques too involve extensive employee involvement in order to increase productivity.

Working with People in Different Cultures

Every organisation has employees who differ from each other in terms of race, culture, religion, gender, and ethnicity. Employing person with distinct cultures help organisations in getting fresh & new talents and potentialities. Maintaining peace & cooperation among its different employees is a challenging task for every organisation.

Every employee working in an organisation wants to retain their own values & cultures although they are working in the same company where they need to follow some rules & regulations.

Same decision of organisation may be welcomed & accepted by people of one culture & opposed by people from another culture. Therefore managers need to treat every employee differently as per their individual differences in order to ensure cooperation & increase productivity.

Improving the Skills of People

Skills of people need to improved & upgraded as per the requirements from time to time. In the business area, there are always lots of changes which occur at a faster rate in terms of technology, environment & structure.

These changes need to be addressed in order to achieve efficiency & increase productivity. Employees & other executives of the organisation should possess the required skills in order to easily adapt to these changes.

Failure to adopt these changes will make it difficult to achieve targeted goals timely. There are basically 2 sets of employee skills that are technical & managerial skills. Managers should, therefore, focus on designing a proper performance appraisal program consisting of various training & development programmes for their employees. This will help them in improving their skills.

Empowering People

Empowerment of employees is another challenging task for every organisation. Productivity of employees generally gets reduced when kept under stringent rules & regulations as compared when they are allotted some freedom.

Delegating appropriate responsibility & power to employees at different level is important & challenging task for managers. Employees should be allowed & encouraged to participate in various work-related decisions. This will improve employer-employee relations in the organisation & also the commitment of employees to work.

Stimulating Innovation and Change

Today every business needs to focus on innovative ideas in order to bring changes to beat the tough competition in the market. Business should always focus to differentiate their product from their competitor’s product. It will help them in getting more & more customers.

Business will fail & eventually forced to shut down if unable to keep flexibility as per market demand. It should always bring innovative products & services to market with minimum cost. For example, MI is presently beating the tough competition in the market by presenting a wide range of innovative products at a minimised cost,

Dealing with Globalisation

Today globalisation of business is something that is increasing worldwide at a great pace. Now the operations of the business are not limited to one particular location or nation, but they are performed internationally.

Business nowadays are conducted beyond the national boundary of one country & have their presence in different countries of the world.

Products of companies are selling more by various online portals over the internet rather than by their physical outlets. Faster transportation & communication network have an efficient role in providing services to customers via online portals.

Online presence of companies becomes the most emerging requirement of every business. For example, Amazon conducts the majority of its business operations worldwide via its internet portals rather its physical outlets.

Improving Ethical Behaviour

Better ethical behaviour in working culture is a must for an organisation to increase its productivity. It should always be ensured that employees behave positively & abide by all rules & regulations of the organisation. Healthy working environment for employees with minimal ambiguity should be created.

This will help in increasing their productivity & reducing conflicts. Clear cut instruction should be given regarding what is right behaviour & what is wrong. All unethical practices like the use of insider information for personal gains should be avoided. Managers should organise various workshops, seminars & training programmes in order to improve ethical behaviour of employees.

Improving customer service

Business is unsuccessful if it fails to treat its customer well & provide them with better service. If businesses have a large number of satisfied customers it will help it in enjoying large profits in the long run.

They need to develop a better understanding with their customers to easily recognise their needs & wants. Employees should meet with customers in the most friendly manner & try to address their problem properly.

It will help the management in creating the customer-responsive environment in business. Organisational behaviour has a key role in establishing a better understanding of employees & ultimately with customers.


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