What is Public Relations?
Public relation is concerned with managing better and good relations with all the stakeholders of the organisation. That helps in maintaining the goodwill of the organisation. It consists of activities that are aimed at improving the mutual understanding between the company and the peoples connected with it.
It is the one which is responsible for improving and building the company brand and image, spread the company message to all its stakeholders and aims at reducing and removing the negative and wrong image of the organisation. There is a set of expert professionals who are responsible for performing and maintaining public relations better. It is through the public relation that a company is able to create its great influential image in the market and maintain the best understanding with all the key people which are very beneficial for the successful functioning of the organisation.
Many times the two terms Marketing & Public relations are often confused with each other and also it is seen that the concept of public relations is even overlooked and not paid appropriate attention. But in reality, public relation has a very effective role in increasing the sales or achieving the desired targets for the business this acts as a means of communication between your loyal customers and even your partners and provide them with every information regarding the organisation.
Importance of Public Relations in an Organisation
Medium of Communication
The first and the foremost function of public relation which is considered very important is that it provides a means of communication between the company and all the potential customers. All the information which the company wants to circulate to the desired public comes under the functioning of public relation department. This provides a very convenient two-way communication process between the professionals handling the public relations department of the company and the general public.
Branding of the Organisation
In today’s market competition is very tough and every organisation needs to work hard to satisfy their customer wants. In today’s time, customers are moving towards the brand to increase their reputation and status in society and so, therefore they all want to use best out of all. And if an organisation is not working towards its marketing strategy and then it stands nowhere in the competition. Public relation has a very effective role in creating a good brand and reputation of the organisation in the market because all the information regarding the products and services of the organisation are being circulated through public relation in the market.
Prevents the Negative Image of the Organisation
There are lots of competitors for every business in the market and these all competitors try their best to compete with all these competitors and even do not hesitate to spread fake rumours and false information regarding the company which ultimately affect its brand and goodwill in the market. Public relations help in not spreading any unpleasant information of the company through proper public awareness of the public regarding company from time to time through this channel.
Maintain Presence in the Market
Public relation is the one through which the customers in the market know your presence in the market that you are providing all your services and products in the market and you remain present visible in their eyes. It is through this that the company informs or communicates about its all new products and activities to the public and even seeks their suggestions through this channel. This will help you improve your understanding with your customer and even make their experience better and better.
Building Connections and Maintaining Partnership
This is one of the important function of the public relation department of the organisation. The professionals working under the public relation department are required to maintain better and healthy relations with all the required key personnel in the market. These better relationship directly affects the functioning of the organisation and affects the company’s authority.
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