What is Direction? Principles of Direction

What is Direction?

Direction may be defined as the function of management which is related to instructing, guiding and inspiring human factor in the organization to achieve organizational objectives. Direction  is an important factor to make management effective. Direction makes business’s plan into real actions.it converts planning into real actions.


There are many importance of directions.these are follows;


  • Direction is an Important managerial function

Directions is an important managerial functions. Because it helps the management to achieve their goals.Direction appoints right person at right time and give their task and helps in to achieve organisations and personal goals.

  • Directions is a continuous process.

Direction is a continuous process.Direction works until the organizations wind up because once organizations getting works so direction will be run automatically. It involves continuous supervision, advice, counseling and assisting the subordinates in the performance. of their jobs.

  • Achieves goals and objective:

Direction help to achieve the goals and objective of the organizations in effective ways. It is through the effective direction that an organization achieve their missions in less time with effective approach. So, it is essential to business goals.

  • Essentials for motivation:

Direction helps to be motivated because it creates the force to do work on time. Direction sets the goals for employees and force them to achieve it under deadline. i.e if an manager directs their employees for the work, so automatically create an motivation force for him to do his level best.

  • Need at all level

Direction need at all level of the organization from top level executives to entry level executives. Because it starts from top level,they create policies and direct it,middle level they monitors the policies and lower level implements the policies.

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  • Unity of Command

Direction sets the principles for employees to receive orders from a single superior, not from all of them.if the employees receives commands from many superior it will create chaos, confusions, and problems for employees and ultimately lose of the organization goal.

  • Effective Leadership

leadership is the most important principle in effective direction. An effective leader guides and counsels his subordinates on work problems as well as on their personal problems. the manager should have the Ability to lead because it is essential to effective direction.

  • Managerial Communication

Principles of managerial communications says that with the help of downward communication order passes to subordinates. It clearly explains the duties of his subordinates are working.

  • Use of Informal Organisation

Managers should understand the importance of informal groups and accept and use the informal organization to support the formal channels of communication of the organizations.


  • Supervision

Supervision means when senior employees of the organization guiding, commanding and regulating the efforts of employees towards the goals.it direct involve personal contact with the employees. Supervision is most important for the execution of plans.

  • Communication

Communication means the transfer of information from one to another person and it involves interchange of information and thoughts create mutual understanding between deliver and receiver. it creates a flow of the information, from the top level to low level and low level to top level. So communication involves a continuous process.

  • Leadership

According to Keith Davis, “Leadership is the ability to persuade others to seek defined objectives enthusiastically. It is a human factor which binds a group together and motivates it towards goals.” Leadership process consists of three factors—leader, the follower, and other variables.

  • Motivation

According to D.E. Mc Farland;

“Motivation refers to the way in which urges, desires, aspirations, strivings and needs direct control or explain the behavior of human beings”.

Motivation means when someone creates an inner force for doing work and increase willpower of doing work. Everyone should clearly understand that motivation is the psychological process.

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